Succinic acid: the trendy ingredient

We have actually already told you about it, but this wonder deserves a post all to itself. If you're a cosmetics nut like us, you've probably already heard about succinic acid (and if you read us often too), since beauty gurus claim that it is the anti-acne ingredient of the future. And they are absolutely right... It is undoubtedly going to be the trendy ingredient this year. But friend, for us it's already the present, since you can find it in the latest facegloss launch: our Sweet exfoliator exfoliating toner. You are welcome!!!!!!!

What is succinic acid?

Come on, let's get into it. First of all, you should know that succinic acid is a natural substance found in sugar cane and also in amber. It is the type of acid that cleans the pores, calms the skin and provides hydration, so it is an excellent option if you have oily skin!! It also helps stimulate cell renewal, which means it improves the functioning of our skin cells.

In addition, it is also a powerful antioxidant that promotes skin rejuvenation, revealing a firm-looking complexion, while protecting it and keeping it glowing. And if that were not enough, with this ingredient we manage to control the overproduction of sebum, it is antibacterial and is also anti-inflammatory, so the inflammation of any specific acne outbreak is incredibly minimized. We love!!!!

Succinic acid: an exfoliant that is as gentle as it is effective

And although this little gem is best known for its ability to control excessive oil production, it is also an excellent moisturizer. This is because its structure is similar to that of the skin's own lipids (fats).

Another advantage of this acid is that it is much milder than other acids, so it does not irritate the skin and is suitable for sensitive and reactive skin. Does the phrase “It's sweet because it's gentle” not ring any bells to you? Well yes friend, it is the mythical phrase of our Sweet exfoliator campaign. And the reason is the softness of many of the ingredients it contains, like the protagonist of this post, which despite being an exfoliating ingredient, is, well, “super gentle” on our face.

Sweet exfoliator, with 2% succinic acid

And yes, the good news is that you can find this super ingredient in a 2% concentration in our Sweet exfoliator, along with other wonders such as Salicylic Acid and Gluconolactone.

Let's review a little: Salicylic acid penetrates incredibly deep into the pore and cleans it from within. On the other hand, gluconolactone is the exfoliating acid par excellence for sensitive skin. If we add all the mentioned benefits of our beloved succinic acid, we obtain the results of any other exfoliating acid, but in a much more generous and respectful way, so we can use it more often.

Furthermore, as we told you in the blog post dedicated to our Sweet exfoliator , its formula is full of soothing ingredients that respect our barrier function, nourish, moisturize and hydrate the skin. And what are the most notable ingredients with this function? Marshmallow extract and lotus flower extract, a botanical extract with incredible antioxidant and skin protective power. All of this means that, when you apply Sweet exfoliator at night, you wake up the next day with your face incredibly clean, shiny and super delicious.

So friend, if you already use Sweet Exfoliator and you didn't know anything about this, I'm sure you'll use it even more tonight. And if you don't have it in your bathroom yet, what are you waiting for? You are going to fall in love once again.